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Case Studies

Real firms, real numbers. Every figure comes straight from Google Search Console or Google Business Profile, with the dates and sources shown.

01Organic search and Google Maps

Joel Jackson Law

Blacksburg, Virginia · Criminal defense, traffic, DUI, Title IX, expungement

A solo criminal defense and traffic practice in a college town. Average Google position moved from 36.4 to 17.5 in a year, and the firm shows first in local results for its two main practice areas.

36.4 → 17.5Average Google position across all queries, same 3 months, 2025 vs 2026
44 → 19.9Average position on searches that do not include the attorney's name
1stIn Google local results for "criminal defense lawyer blacksburg va" and "traffic lawyer blacksburg va"
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02Google Business Profile and local search

Lugar Injury Law

Virginia · Workers compensation and personal injury

A workers compensation and personal injury firm whose Google Business Profile produces more than a hundred client actions a month, steadily, with no ad spend behind it.

633Google Business Profile interactions, April 1 to September 17, 2026
196Phone calls placed directly from the profile in that period
248Requests for driving directions to the office
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How we report

Most agency case studies pick the one chart that went up. We would rather show you what the firm’s own Google accounts say, with the dates, so you can ask for the same report from whoever handles your search work now.

We count position on searches that do not include the firm’s name, calls and direction requests from the Google Business Profile, and reviews. Those are the numbers that connect to signed clients.